Too Much Of Everything
[ No. 50 - December 2000 ]
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How big an issue is peer-to-peer file sharing? The two most popular
presidential candidates have seen fit to address the issue. Says
Vice-President Al Gore
<www.algore2000.com>:
"I think Napster
<www.napster.com>
is a terrific innovation... but we've got to find a
way to reconcile this technology with artists' rights." Says Governer
George W. Bush
<www.georgewbush.com>:
"...the Napster case typifies
some of the thorny questions we'll face." By the time you read this,
one will have been elected President of the United States
<www.fedworld.gov>.
Following up on last month's overview
<www.fezguys.com/columns/049.shtml>
on how to mold your music into a
subscription service model, we now take a look at how some of the
larger music business institutions are attempting to fold file sharing
apps into a subscription future. "If you can't beat 'em, join 'em." The
motto, never truer then now, clearly shows that decision makers for
large music companies know that litigation cannot make file sharing go
away.
The first old school wax warrior to defect is giant Bertelsmann Music
Group (BMG)
<www.bertelsmann.com>.
They've struck a "strategic
alliance" with Napster that will replace the chaotic, anarchic network
of freely traded MP3-encoded music with a pay-to-play subscription
service. Marc Geiger, CEO of ArtistDirect
<www.artistdirect.com>
(a company invested in by all five of the major labels) has this comment
on the proposed arrangement between Napster and BMG. ''It doesn't make
sense for the consumer.'', he says, ''It tethers songs to the PC, and
you can't take them off. It's in a secure format, and payment from the
consumer ultimately requires that you get 40 songs for a flat rate, and
then it goes to charging on a per-song basis.'' While the other large
music labels haven't signed on (there's nothing to sign on to as the
new service hasn't been launched yet) they've all issued cautiously
optimistic statements and, of course, are excited about more licensing
revenue. But if Napster turns itself into a subscription service which
is too constricting to consumers, they risk the majority of their 38
million users jumping ship to other emerging alternatives.
Bankrupt Scour's <www.scour.net>
assets are in the process of being
picked up by Listen <www.listen.com>
for $5.5 million and stock.
Arguably the second most popular file sharing app (after Napster) Scour
is also headed toward a subscription system. Listen's big investments
from traditional labels ensure they won't be rocking any boats. With a
valuable tool to recraft and relaunch, Listen may justify your Fezguys'
high hopes based on a history of non-partisan behavior and focus on
useful tools.
And with most of the hurdles out of the way, Time-Warner
<www.timewarner.com>
will be acquired by AOL <www.aol.com>
who, in turn, are contemplating how to morph their Instant Messenger tool into
a subscription music service. Of course all of the majors are currently
pushing out digital download services from their own web sites. Warner
launched a secure download service November 2nd and have added
Microsoft's <www.microsoft.com>
WindowsMedia to their existing
relationships with RealNetworks
<www.realnetworks.com>
and LiquidAudio
<www.liquidaudio.com>.
New secure WindowsMedia tracks are priced at
$1.25 to $2.75 per track. BMG's downloadable music service offers
tracks at prices ranging from $2 to $3.50 per single, $10 to $15 per
album, and $21 for double albums. Sure is nice to see the big labels
acknowledge digital distribution being so much more efficient and cheap
and have dropped prices accordingly. NOT! Although we're glad to see
the big boys finally supporting digital distribution models, we hope
music fans aren't duped into thinking this sort of per-track price
gouging is necessary. Happily there are many sites, large and small,
offering more affordable pricing (99c/song). Over the next couple of
years it's more likely that listener's attention will naturally
gravitate to the simplicity (and affordability) of subscription
services. The FezGuys believe that both digital distribution and music
subscription services have a long way to go.
Even the telecom companies are getting involved. Sprint
<www.sprint.com>
has entered the online music world, launching a
service for their new PCS phone, the Samsung
<www.samsung.com> Uproar
which holds 64MB of MP3 music. The lengthy press release details all
the web-centric services for ripping and uploading your favorite music to
<www.sprintpcs.com/mymusic>
(using RealNetworks' RealJukebox product
to encode), managing your playlists online in your personal 2GB
"locker" (sounds like myplay.com) and streaming it from the web site or
directly from your hard disk. Tellingly, very little of the release
talks about how the wireless aspect of this package is used and gives
virtually no detail on how easy it will be, how long it will take or
how much it will cost to download a song from your locker to your
phone. The Fezguys wonder how many hapless pedestrians will have to be
crushed under the wheel of a clueless driver who, after finally
upgrading their phone to hands-free use, now careen along at 70mph
trying to select an MP3 tune from a 2" liquid crystal display. Also not
stated directly (but we certainly hope) is the ability to hook the
phone directly to your computer for music file transfers similar to the
current crop of portable digital music players.
We Got Yer Software!
Napster
<www.napster.com>
acquired Macster earlier this year and now that team has
finally released a formal Mac version of the giant-killer. Macster
users can even get "Napster for the Mac" by using existing Macster user
name and password.
RealNetworks
<www.realnetworks.com>
has released the new audio portion of Real8 with their
licensing of Sony's ATRAC3 codec. Claiming to now provide CD-quality at
64kbps, they also have extended the available audio bitrates from the
previous limit of 96k to 352k. The improved quality is definitely
noticeable compared to Real's G2 Audio, though is not CD quality at
64kbps to our ears.
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The truly usurous "Work For Hire" amendment as been repealed by
President Clinton
<www.whitehouse.gov>.
Passed one year ago, the simple
and ugly law allowed record companies to view music recordings like any
physical object, bought once, paid for, and, in this case, unavailable
to be recovered by the songwriter for 99 years or, in some cases,
forever. Even with the repeal though, song recordings are currently not
recoverable by the songwriter for 35 years. Ever-unwilling to accept
defeat, RIAA <www.riaa.com>
lobbyists can be counted on to vigorously
massage lawmakers during the next Congressional session. If you are a
musician, and find yourself in the position of contracting with a
"major label," you most likely will see some form of this "Work For
Hire" arrangement included on your contract. Read the document closely.
Find legal counsel. The "Work For Hire" clause is evil. Cross it out.
"...groups such as the Electronic Frontier Foundation play a valuable
role in the bringing attention to important policy issues as technology
advances..." - from the SDMI President's "An Open Letter to the Digital
Community"
Meanwhile the industry-wide effort to set digital distribution
standards (the Secure Digital Music Initiative or SDMI,
<www.sdmi.org>)
called for hackers to try and crack any of the four watermarking tools
it rolled out recently. Although many members of the hacker community
and the Electronic Frontier Foundation (EFF)
<www.eff.org> called for a
boycott of the challenge, citing SDMI's benefit from getting free help
for the development of a potentially restrictive service, enough
hackers were interested (or maybe an especially industrious loner) to
take the challenge. All four SDMI tools were well-hacked within days.
But, hey, that's what hackers do! What we haven't heard about is
whether the SDMI president's credit cards got canceled.
The surviving members of The Doors have formed a new label, Bright
Midnight Records, to release archival Doors material
<www.thedoors.com/gamma/bmr/main.htm>. While they're selling real CDs
and not providing full-length MP3s for download it's an interesting
idea because it bypasses the mainstream music distribution system
entirely. The CDs will not be sold in stores at all (other than smart
record shop owners buying copies themselves and reselling them) they're
only available from the Web site. This is a perfect example of what can
be done using current technologies to get back catalogs off of dusty
old shelves and out to a ready and willing-to-pay niche audience.
FezGuys - Have you guys been to the RealNetworks site in the past
month? I dare you, no, triple-dog-dare-you to find the "free 'Basic'
version of RealNetworks' RealServer." I tried to find it for a kid on
an Internet.com forum (who wanted to stream some crazy stuff-- I
dunno), and could not. It seems they have either buried it effectively,
or removed it completely. I found one mention of it in a graph showing
feature sets, but there was no way to download it. If you do find it,
I'm sure that guy would appreciate it, as would I. I noticed you didn't
include the link to the free RealServer in your otherwise excellent
column. Thanks, Victor Agreda, Jr.
Victor! - We feel your pain! We can't guarantee this direct link will
work forever, but here's where it is as of today. The reason we didn't
include the link is because these convoluted links (a) change from
month to month and (b) are so damn long. Plus: they're just ugly. For
you, and others like you, we will break our rule. Here it is, in all
it's repulsive glory:
<proforma.real.com/rn/servers/univdwnld/index.html?src=001023realhome,rnhmpg_102300,rnhmqf,srvrmn_081800>
The FezGuys confirm that
Mae West
could throw down!
<www.fezguys.com>.